The Only Hat You Need to Wear is Your Scrub Cap
Owning a dental practice is hard work, and the many hats you have to wear can feel overwhelming. From being a hands-on problem solver to a meticulous HR director, the burden can be taxing
Imagine a partner who lightens this load, providing the indispensable business acumen and financial backing necessary for a brighter future. With this support and your practice leadership, the only hat you'll ever need to wear is your trusted scrub cap.
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Novi Frometa, DDS
Professional Smiles
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If you've found yourself asking:
Didn't I go to school to be a dentist?- Shouldn't a partner invest in me, not just my practice?
- Shouldn't I retain equity in the practice I've built?
Welcome to Operation Dental: The Redefined DSO
We Are Dentists
As seasoned dentists, we're acutely aware of the negative reputation often attached to DSOs, characterized by profit-driven agendas and impersonal management. From the outset, our company has been fueled by a distinct ambition: to transcend the confines of the traditional DSO model through our unique servant-leadership culture. We are committed to empowering dental professionals to reclaim ownership of their futures, free from the interference and influence of private equity.
Welcome to a partnership built upon the cornerstone of your individual success. Let us partner with you in growth by selling us a predetermined percentage of your practice. Now, with our support, you reach your full potential as a dentist who only needs to wear a scrub cap*.
Here's how we revolutionize practice affiliation:
Ultimately, Operation Dental offers more than just peace of mind—we offer a genuine partnership built on trust, integrity, and unwavering support. Rest assured, the operations side of your practice is in exceptional hands with us. No quotas, no impersonal treatment—just a commitment to invest in the success and well-being of our partner dentists.
Experience the Operation Dental difference and redefine your path to practice prosperity today.
Proven Track Record of Growth
(Post Affiliation Average)
134%
Annual Revenue Growth Per Dentist
86
New Patients Per Month
1074
Reviews
4.9
Star Rating
Create the Future You Deserve
Let Operation Dental be your ally, and together, we'll forge a brighter tomorrow.
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Affiliation Process
Operation Dental follows a transparent and straightforward process at a pace that makes you comfortable:
Let’s Get AcquaintedStart with a one-on-one conversation with Dr. Kelly. If both parties are in alignment, our team, led by co-founder Matt Robinson will conduct a thorough evaluation of your practice. We then collaboratively devise the affiliation plan that aligns with your unique needs and goals.- AffiliateWe purchase the predetermined percentage of your practice and support your business needs. With this more balanced approach, you maintain dental treatment autonomy, but we help you and your practice reach its full potential.
Accolades
We are honored to have received awards, but our primary focus is on providing exceptional support to our partner practices and ensuring their success. These accolades reflect our dedication to the dental community, and we are humble to continue serving with the same passion and integrity that earned us this recognition.
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2024
Get your free introduction and first chapter of The Driven Dental Practice by Matt Robinson, Operation Dental COO
We've learned a thing or two about creating a successful dental practice. After scaling a $750,000 single practice into a 16-practice organization, we drafted our blueprint for you to use as a trusty guide.
And now, we’re giving you access to it.
It's All In The Practice
(Operation Dental By The Numbers)
$40M
Annual Revenue
16
Practices
33
Dentists
250+
Employees
11K+
Reviews
4.9
Star Rating
Who We Look For? The Perfect Partner
We hire great people who share our mindset toward dentistry, give them the tools to succeed, and be there when they need support. This sets the stage for a successful business with engaged employees at all levels and creates Operation Dental's culture of putting people before profits.
The following values guide our actions and set the standard for how we do business.
The Way of The Eight
Either click or touch and drag to the left to view all the principles.
Experience a DSO Done Better
Experience the Operation Dental difference and see what sets us apart.
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About Operation Dental
Founded in 2016 by Dr. Peter Kelly, DDS, and Matt Robinson, MBA, Operation Dental breaks the DSO stereotype by pioneering a management style that prioritizes people over profits and always puts our dentists, employees, and patients first.
By combining the best components of private and group dentistry, our ultimate goal is to empower everyone in our organization to achieve personal and professional fulfillment beyond what they could find in any other setting. We believe happier dentists and employees lead to better patient outcomes, resulting in healthier communities and a brighter future for us all.
Podcasts are for sharing stories, so we created a podcast with stories to help you grow. Welcome to The Driven Dental Podcast.
Four out of our five dentists wish they had learned about leadership skills and business management before entering practice. Learn what they didn’t and give yourself the advantage over your competition.