Reduce Dental Anxiety and Attract More Patients

While fear of the dentist is a common trope seen across pop culture, it’s a genuine phenomenon for many patients. In fact, between 9% and 20% of Americans avoid going to the dentist because of anxiety or fear. These statistics are troubling because they indicate that many people exacerbate issues like gum disease and tooth decay by delaying or avoiding …

Dental Marketing Free Download: Level Up Your Social Media With Higher Quality Photos

Today, most business owners understand the importance of having a strong social media presence. One way to stand out from your competition is through high-quality photos showcasing your practice’s feel and personality. These types of images are powerful tools that can build patient trust, lessen anxiety, and help people feel more comfortable about visiting the office if they know what …

Industry Trends: Holistic Dentistry on the Rise

It’s no secret that oral health is connected to a patient’s total body wellness, a fact that most dentists consider when treating their patients. But an emerging branch of dentistry called holistic dentistry focuses specifically on this connection and is rising in popularity. Also known as biological dentistry, green dentistry, or natural dentistry, many patients are drawn to these practitioners …

DSO Leadership Tips: Why Culture Matters in the DSO Space

The importance of cultivating a strong company culture is often overlooked, despite the fact that it has risen to the top of potential candidates’ most important job search criteria. This is especially true as younger dentists enter the workforce. Research even suggests that workplace culture may be just as important, if not more so than the salary and benefits offered. …