At the heart of every thriving dental practice is a doctor willing to evolve.
For years, Dr. Fabrizio Amador believed that owning a practice was the ultimate goal, but life has a way of challenging your assumptions. There’s a difference between quitting and pivoting, and nearly four years ago, Dr. Amador made one of the biggest decisions of his career.
Life, as he shares, is filled with moments of desperation, burnout, doubt, joy, and perseverance. His journey wasn’t seamless; it was emotional and complex, but at some point, if you keep moving forward, the gates eventually open. For Dr. Amador, they did.
This is Dr. Fabrizio Amador’s story.
Born and raised in Los Angeles, Dr. Amador’s path to dentistry wasn’t linear. At 15, his family relocated to Ecuador, an uncommon move, reversing the typical pursuit of opportunity in the United States. He completed high school and began dental school there.
Dentistry wasn’t some lifelong childhood dream. “I didn’t know what I wanted to be growing up,” he shares. Inspired by his uncle, an orthodontist trained in the United States who returned to Ecuador and built a successful life, Dr. Amador thought, “Maybe this could be my path.” And it was.
After graduating at 24, he felt called back to the United States. In 2000, he began an Advanced Education in General Dentistry (AEGD) residency at Nova Southeastern University. He later completed a hospital-based General Practice Residency (GPR) in Ohio and returned to Nova as a faculty member. To practice in Florida, however, he needed a U.S. dental degree, prompting him to earn his DMD while continuing to teach. After earning his DMD, Dr. Amador joined a DSO, an opportunity that offered him stability, but the experience changed him in ways that he did not expect.
“I began to feel that dentistry was being driven more by business than by patient care. The focus felt financial, and the pressure was real. I became stressed, frustrated, and disconnected from why I became a dentist in the first place,” said Dr. Amador.
“I began to feel that dentistry was being driven more by business than by patient care. The focus felt financial, and the pressure was real. I became stressed, frustrated, and disconnected from why I became a dentist in the first place,” said Dr. Amador.
Dr. Amador even pursued a periodontal internship because he was drawn to surgical dentistry, but after years of dental school, residencies, and more schooling, he was burned out. He stepped away and opened his own practice.
His first practice struggled and eventually closed. He merged the practice into a stronger practice that initially thrived, only to face unexpected challenges. Revenue declined, stress increased, and the burden became unsustainable.
At 51, newly married, and preparing to welcome his first child, Dr. Amador wasn’t a ‘spring chicken,’ and he had started late in life as it was. Dr. Amador reached a defining moment, asking himself:
“Is this ego or is this what’s best for my family?”
Although he had once sworn he would never rejoin a DSO, everything changed after hearing The Dentalpreneur Podcast.
“I heard Matt and Peter on a podcast during my commute one morning. Something sparked my curiosity: a different tone and a different philosophy. I listened again and again. Eventually, I reached out. Within a month, we met. Soon after, I sold my practice faster than I ever imagined,” said Dr. Amador. “I sold my house, and I moved to Orlando.”
Nearly four years later, he describes the move as one of the best professional decisions he has made.
“Are there fears when joining a growing DSO? Of course. You wonder if things will change as it grows? Will culture shift? But leadership matters. Matt and Peter are solid human beings. That makes all the difference,” said Dr. Amador.
The partnership allowed Dr. Amador to refocus on clinical care while benefiting from operational support, scalable systems, and strategic growth opportunities. Most importantly, it aligned him with leaders he trusted, an essential factor in any successful partnership.
When Dr. Amador assumed leadership of the Lake Mary office from a retiring physician, his initial emotion was simple: fear.
Fear of not being accepted. Fear of stepping into a doctor’s legacy. Fear of being compared.
The retiring physician had built something beautiful: impeccable dentistry, long-standing patient relationships, and trust. For Dr. Amador, the key was respect.
Dr. Amador honored the retiring physician’s legacy while leading with authenticity, introducing his own clinical philosophy, building patient trust, and uniting the team around a shared vision. Guided by the belief to “do your best, be authentic, and show them you care,” he demonstrated that authentic leadership is not about imitation, but authenticity paired with respect because, as he says, “at the end of the day, patients want to feel cared for, not sold to.”
During Dr. Amador’s transition from sole owner to associate, and eventually to partner, required setting aside ego in favor of long-term sustainability. “When I transitioned into an associate role, I didn’t feel like I lost something. I felt relieved,” Dr. Amador says. “I no longer had to wear the ‘MBA hat’ and the ‘doctor hat’ at the same time. I could focus on dentistry and on my family.”
For Dr. Amador, the shift wasn’t a loss of control but a realignment of priorities, reinforcing the idea of leadership defined by influence and service rather than ownership. Even as a partner, he leads with the mindset of a team leader, not a ruler.
Now the practice has a new beginning, one defined by growth, stability, autonomy, and vision.
The office relocation and rebrand represent a strategic investment in the future. The new facility will feature a fully modernized clinical layout, brand-new equipment, advanced CBCT imaging, streamlined systems to improve workflow efficiency, and an elevated patient experience.
For the first several years, the focus remained on honoring the legacy. Still, with trust now firmly established, the practice is confidently moving forward into its next chapter as Heathrow Dentistry.

