Operation Dental: The Better Option
We understand the issues that dentists face today - we have been there.
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Operation Dental through the eyes of our dentists
Something Better
Co-founder Dr. Peter Kelly started his career for a large dental corporation before opening his own private practice.
He learned two valuable lessons:
  • Large corporate dentistry is bottom-line driven. It's less about giving dentists clinical autonomy and more about increasing production numbers.
  • Private practice gives you autonomy, but it’s a struggle to balance business and life goals.
Dr. Kelly envisioned a world where dentists have a better option:
  • Focus on being great clinicians.
  • Build wealth.
  • Have the business support for success.
To achieve this dream, he partnered with an MBA, Matt Robinson, to create Operation Dental.
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Our Mission
Operation Dental is breaking the DSO stereotype by pioneering a management style that prioritizes people over profits and always puts our dentists, employees, and patients first.
Our Vision
By combining the best components of private and group dentistry, our ultimate goal is to empower everyone in our organization to achieve personal and professional fulfillment beyond what they could find in any other setting. We believe happier dentists and employees lead to better patient outcomes, resulting in healthier communities and a brighter future for us all.
Our Culture And Values
Setting Ourselves Apart from other DSOs
The following set of values guide our actions and set the standard for the way we do business. They are our core principles and serve as the foundation for everything we do.
The Way Of The Eight
Either click or touch and drag to the left to view all the principles.
1
Shattering
the DSO stereotype with a "people before profits" ethos and uncompromising core values of honesty, integrity, and accountability
2
Upholding
a culture of respect, trust, and open communication with every doctor, employee, and stakeholder through a commitment to servant leadership
3
Providing
the freedom to practice dentistry in a way that fulfills your unique life ambitions
4
Combining
the best of private and group dentistry through a leadership philosophy that puts you first and gives you a voice
5
Creating
unmatched opportunities for clinical, professional, and personal growth, including investment opportunities and business mentorship
6
Supporting
our doctors and employees with the systems, resources, and services they need to produce exceptional clinical outcomes
7
Enriching
our communities with access to high-quality, individualized dental care
8
Driving
innovation and setting a new standard in our industry through a better way to practice dentistry
    Do you want a brighter future in dentistry?
    Find a better way with Operation Dental: The People Before Profits DSO.
    Executive Team
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    Peter Kelly, DDS
    Chief Executive Officer
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    Matt Robinson, MBA, COO
    Matt Robinson, MBA
    Chief Operating Officer
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    David Womble, CMO
    David Womble
    Chief Marketing Officer
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    Jonathan Bunte, Controller
    Jonathan Bunte
    Chief Financial Officer
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    Corporate Support
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    Katie Blanco
    Billing and Insurance Director
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    Amy Calhoun
    Regional Manager
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    Vanessa Challenger
    Regional Manager
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    Carrie Edwards
    Human Resource Director
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    Jon Fore
    IT Director
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    Josh Reynolds
    Operations Manager
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    Jackie Robinson
    Regional Director
    Our Doctors
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    Fabrizio Amador, DMD
    Partner Dentist
    Lake Mary Family, Cosmetic, and Implant Dentistry
    Dr. Apana Photo
    Alesia Apana, DMD
    Lofton Creek Dental
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    Brandon Bennett, DMD
    OakTree Dental
    Lery Bonnin, DMD FICOI
    Lery Bonnin, DMD FICOI
    Partner Dentist
    Hunters Creek Dentistry
    Steven Calhoun, DMD
    Steven Calhoun, DMD
    Partner Dentist
    DeBary Dentistry
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    Jordan Carey, DMD
    Lofton Creek Dental
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    Nick Comerford, DMD
    Partner Dentist
    Blue Wave Dental
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    Shauni Cowan, DMD
    Winter Park Dentistry
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    Timothy M. Davidson, DMD
    Partner Dentist
    Conway Oaks Dental
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    Dillon Davis, DMD
    Blue Wave Dental
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    Novi Frometa, DDS
    Partner Dentist
    Professional Smiles General, Cosmetic & Implant Dentistry
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    Gabriela Frometa, DDS
    Partner Dentist
    Professional Smiles General, Cosmetic & Implant Dentistry
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    Jeff Gannon, DDS
    Palm Springs Dental
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    Jared Gibby, DMD
    Palm Springs Dental
    Allison Gregory, DMD
    Allison Gregory, DMD
    Mandarin Dental Care
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    Austin Lyman, DMD
    Partner Dentist
    Conway Oaks Dental
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    Kirk Maples, DMD
    Silver Forest Dental
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    Adèle Mirbey-Stallard, DMD
    Partner Dentist
    Clermont Dentistry
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    Abeire Nirh, DMD
    Partner Dentist
    Sand Mine Dentistry
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    Edgar Ortiz, DMD
    Professional Smiles General, Cosmetic & Implant Dentistry
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    Chin Park, DMD
    Partner Dentist
    Orange Park Dentistry
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    Nathan Pirino, DDS
    DeBary Dentistry
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    Gjergji Prendi, DMD
    Mandarin Dental Care
    Derek S. Stallard, DMD, FIDIA
    Derek S. Stallard, DMD, FIDIA
    Partner Dentist
    Palm Springs Dental
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    Darryl Tarver, DDS
    Partner Dentist
    Dr. Phillips Dentistry
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    Ruby Wagimin, DMD
    Conway Oaks Dental
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    Ben Wasson, DMD
    Dr. Phillips Dentistry
    Mark Wells, DMD
    Mark Wells, DMD
    Partner Dentist
    DeBary Dentistry
    Marissa Whitehead, DMD
    Marissa Whitehead, DMD
    Partner Dentist
    Winter Park Dentistry
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    Mary Wick, DMD-MPH
    Clermont Dentistry
    Do you want a brighter future in dentistry?
    Find a better way with Operation Dental: The People Before Profits DSO.